Online video is an increasingly popular and quick way to get your message across.

We love the internet. After all, what’s not to love? Information and images all at your fingertips. And for your business, the internet may well be the first port of call for potential new customers. So it’s really important that you communicate who you are and what you do in an easy-to-understand way.

Having a well made video on your website gives your customers an understanding of who you are and what you do. Combine this with social media sites and you have quickly created a way to drive traffic to your site.

As well as your own website, you can also host your video on other channels, such as Youtube and Vimeo increasing the number of people viewing your video and therefore your business.

This also means that you are showcasing your video for free. Can’t be bad.

Welcome to Aquae Sulis Dental
     
We produced this video introduction for this Bath based dental clinic to help give potential customers a feel of the business – and why they could trust Aquae Sulis with their dental work.
Facts and Stats

“You are five times more likely to remember what you have watched,
compared to something you have read.“
Felder, 1995

“Visitors to retail web sites stay longer on a page (on average 2
minutes) if they watch video, and they are 64% more likely to
purchase from the site.“
Comscore

“Properly optimised, the use of web video on a page, increases the
chance of a front page listing by 53 times.“
Forrester, January 2010
     
Online video can:
  • Communicate a new product or service launch
  •  Be an advert
  • Train and explain: whether it’s staff, clients or customers
  • Be a call to action
  • Promote personnel with profiles or ‘talking heads’ interviews
  • Wow with a ‘blockbuster’
  • Take viewers ‘behind the scenes’ of your business, product or service
Influx: Corvette Grand Sport test drive
    
We filmed the 2011 Corvette Grand Sport being given a workout in Manchester. This was then embedded on the web page to accompany the online article and give readers a real idea of the car.
Without Earth Under Foot
    
This video was put together for Situations as part of the Wonders of Weston project.

It was of seven artist videos edited by Kingmonkey Media to be embedded on the project website.

The embedded video content meant that the artwork could be promoted to a world-wide audience as well as to visitors of the installations.

See the video on the Wonders of Weston site